In the present times, the business houses promote their products and services through the online marketing source. The Internet has connected everyone across the globe, and people are increasing their business with the help of online market opportunities. Most of the companies prefer various selling platforms like the Amazon and Ebay for the selling of goods and services to worldwide audiences. However, with the changing technology, everything has undergone a vast transform and here are some of the latest trends discussed below:
Increase in Smartphone Users
From the last year, the rising use of mobile devices has made its place on a global platform, and the year 2017 is going to witness an increased usage too. Even Google has made mobile friendly website design mandatory as well. The global market has seen an upsurge of the mobile commerce, and many companies are being benefited by it.
Designing and Developing the Software
Now the marketers find it easy to build up and design the independent software that will help them to increase their market turnover. Many start-ups and other companies have seen success by building own software and the mobile apps that help them to increase marketing success of the companies. As the mobile users have increased in the present times, so web traffic will also witness a great success.
Introduction of Analytics 2.0
The Internet will see a change in the year 2017, in which big data will be converted into the actionable data. The introduction of Analytics 2.0 software has helped the companies in measuring the online marketing growth and the SEO done by the experts. With this, the company focuses more on the analyzing of the data and creating a single dashboard for all the data sources.
Emphasis on Right Time Marketing
Until the last year, the marketers focused more on the real-time marketing for connecting with their audiences and customers immediately. With the latest trends being introduced and the emphasis is given on Analytics 2.0, the focus is currently on the precise time marketing. The goal of every company is to reach out to the users within few seconds. Therefore, the analytics software will tell the accurate moment to connect with the audiences. The focus of the business houses is now to reach to the exact person with the help of right channel at the right time.
Rapid Growth of E-Commerce
The global market has invested more in the recent years in the E-commerce as this market is growing rapidly. The massive investment reached to nearly $340 billion and with the arrival of the New Year and latest trends now with E-commerce business houses can make 10% of total retail sales. The improvement in the technology and Internet has helped the business houses to develop via social media marketing and through mobile commerce too.
From the above, it can be inferred that the modern trends will be seen in the IT marketing, as the global audience love the contemporary concepts and attractive way of advertising. Therefore, marketers need to be extra cautious about this and have to mingle with the latest trends with the online opportunities in order to get a good rate of return on the investments.