When you look for the basic facilities that web host would provide you, do not forget to consider the hosts’ influences on the working and ranking of your site. Choosing shared or dedicated web hosting, selecting the platform for your website, gaining access to software and others is, however, not enough. To improve the performance of your site you should consider these following aspects.
You could buy SEO domains and use keywords for better ranking. However, your choice of a web host directly affects the ranking in certain ways.
- Location of the server: your site should be reachable to your target audience. Now if your targeted users are from another country, you need a web host of that particular country, under which you can have your own website. A person located in the USA using a search engine would get access to sites firstly whose servers are in the same country itself. Those websites from web hosts in other countries would fail to reach the visitor.
- The performance of server: this includes two serious factors:
- Speed: Google in 2010 made it explicit that speed of loading the page is important for ranking. This is not a major factor, but important nonetheless. Google can penalize your website for being very slow. The design of your page is important for the speed but so is the speed of your web host.
- Uptime: You can save your site from going down. You should choose the server whose hosting guarantees its regular software updates and up to the market standards. Inattention in this matter can put your website down, due to which your customers want to be able to reach you. Even the search engines would fail to access your website.
Security of the web host determines the security of your website:
Besides ranking high on search engine, security of the website is equally important for you and the viewers. You might know the drawbacks of your site being hacked and would take all preventive measures to keep it free of malware. All is over when Google finds malware in websites and penalizes or replaces them with new ones. Even the customers on alert would not visit your site. This is a nightmare, which you would want to avoid at all cost.
So what affects your site even after all your security measures? The other websites, which affected with virus, and malware share same web host, as yours become your threats. It is easy for hackers to hack website sharing equivalent hosting service. Only web hosts can nullify these potential malware threats by adapting stern preventive measures.
Therefore, select server whose hosting meets all your needs, while also providing top performance, security. The choice of location is yours, so consider it according to your target audience. Furthermore, make sure the web host company supports you, allows you to use multiple domains, and offers a refund if things go awry.